This was me yesterday:
Playground Mom: So, what do you do?
Me: I'm an instructional designer. I create eLearning.
Playground Mom: [blank stare]
Me: ...corporate training...
Playground Mom: [weak smile]
Me: I create training for companies that's delivered on the computer....
Playground Me: weak nod..."Oh, I see."
I see that she really doesn't see and I just don't have the energy to go further. I'm sort of distracted by the naked boy who just ran by (not mine). We move on.
Is it me? Is it the rest of the world?
Ellen Wagner says, "IDs help transform intangible information assets into things of great business or epistemological value."
That's a great description, but it still doesn't help me tell the woman on the playground what it is that I do.
How do you explain yourself? How do you tell someone who's not in the field what you do?