Tuesday, December 13, 2011

Ruth Clark: eLearning and the Science of Instruction: A 10 Year Retrospection

These are my live blogged notes from December 13, 2011: eLearning Guild Thought Leaders Webinar

Ruth Clark and Richard Mayer’s book e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning – now in its 3rd edition.

An expert in evidence-based elearning – author of seven books!

Ruth@clarktraining.com

Let’s reflect back on the three editions of the book – what’s stayed the same and what’s changed?

Technology has changed!  Smart phone…search functions…facebook/web 2.0…gaming…the cloud.

And what’s happened in your own life – new job? new family? losses? gains?

Some surprises:

  • Virtual classroom – SLOW adoption
  • Online collaborative learning? We’ve seen the tech expand; what about the research?
  • Multimedia principles – basically the same
  • Growth in scenario based

In 2001 = about 11% of delivery media was elearning; in 2009 to 36% – gradual decrease in instructor led.

Goal of books – help practitioners apply evidence based elearning guidelines to design, dev, eval of multimedia learning ---> to help us move toward professionalization!

So are we an emerging profession? Are we still order takers? Or are we growing to become business partners?  (64% of audience said – we’ve become more professional in the last 20 years as a profession, but not much…)

First half of book based on Mayer’s multimedia research…

Section 3 (of book):

Summary of Mayer’s research (use of graphics and words) – multimedia, contiguity, modality, redundancy, coherence, personalization, segmentation pretraining.

Working memory – we can hold five chunks (used to say seven, plus or minus 2).  The cognitive model of working memory hasn’t changed that much.

But now we’re talking more about cognitive load.  (didn’t talk about that at all in the first edition.)  Credit to Sweller.

3 Forms of Cognitive Load:

  • intrinsic (the complexity of your content) – listen to the audio, translate it, construct a response and pronounce it quickly – the number of cognitive activities you have to perform.  When you have greater intrinsic load, you have to attend more to cognitive load.
  • extrinsic – extraneous load put onto learner by poor design.
  • germane load – the good stuff.  When people are learning we want people to be engaged with their working memory.

Your job – to manage intrinsic load (esp when high), keep extraneous load low, and to maximize germane load…(you’ll see more about this in the 3rd edition of the book).

Eye Tracking Research

Meta-Analysis

Right now just have a few experiments in this area…

Section 3 (of book): Use of Key Methods

Evidence around practice, collaboration and learner control in learner.

Research on examples and worked examples  -- where was learning better? (A) example, practice, example, practice…OR B) example, practice, practice, practice) – does more practice lead to better learning? –> worked examples/A) was less training time and better outcomes/fewer mistakes on the test.  Combining worked examples with practice gives you better and faster learning).

Better learning transfer when you distribute practice.

Worked examples lead to better learning outcomes for novices…having worked examples for the expert actually depressed their learning outcomes (the expertise reversal effect).  Some instructional methods for beginning learners may degrade learning for experts. (it might disrupt the experts own working models).  So as we worked with experts, we should FADE back worked examples…

Some problems with worked examples:  learners can gloss over them.  Need to make worked examples  more engaging.  Add a self-explanation question. Add a question that forces the learner to process and think deeply.  (e.g., – in a scenario program now ask “why is it important to verbally recap the doctor’s questions about contra indicators?”…)

Tests can be work-related projects that demonstrate quality.

The research on online collaboration

Evidence mostly around collaboration IN THE CLASSROOM vs. in an elearning setting.  Need more research in this area.

Kirchner (2011 study) – collaboration in problem solving – notes that collaboration takes cognitive resources.  Do you benefit enough? If the problems are relatively easy, then learning better in a solo setting.  If problems more complex, then collab will lead to better learning.

Architectures

Three approaches to design.

  • Receptive – little overt engagement (as in this webinar) – documentaries, college lectures, books – these are mostly briefings.
  • Directive – traditionally used for procedures – have to do each step exactly in order.  Used for software training.  Instruct, Demo, Practice, Feedback.
  • Guided discovery – emerging in last five years – some people call this immersive learning.

Poll question – which architecture is predominant in your org’s elearning? (directive = Captivate; low percentage of guided discovery…) 42 % receptive, 45% directive, 4% guided, 8% we use all three equally.

A Look at Guided Discovery

(She’s showing a demo of guided discovery of a car repair – virtual shop that you have to go into and diagnose).

Good for critical thinking and problem solving. 

“Experience packaged in a box.” – simulations.

Does it work?  Research on part-task (more traditional directive learning) vs. whole task training (guided discovery) – better transfer with the whole task test….(e.g., how to use Excel to create a budget – to determine how well they could apply what they’ve learned in a different setting.)

Discovery vs. guided discovery: Mayer said “discovery learning does not work” – meta-analysis of discovery approach – much better learning from direct instruction or guided discovery.  Pure discovery = let them explore and go here and there.  It doesn’t work as well – learner’s need guidance.

Scaffolding – this means we need to do better scaffolding. We need to provide guidance and structure.

Start with simple cases and move to more demanding ones.

Case 1: demo; Case 2: let the learner complete part; Case 3: have learner do more; Case 4 – have learner do them all.

Ruth Clark new book – the essentials of scenario based elearning – she’s finishing it up now – will include scaffolding in Scenario Based eLearning (SBEL) – coming out next year.

Monday, December 05, 2011

Kineo eLearning Design Webinar December 8

Learning_Models The most impressive learning designs draw from best principles of adult learning theory, take a card from marketing and advertising, and ultimately result in effective programs that inform, instruct, and perhaps even change behaviours.

But how do you get there?…

Come join our webinar this Thursday, December 8 at 11:00 eastern and download the free Learning Models guide.

Wednesday, November 30, 2011

Design for How People Learn by Julie Dirksen @usablelearning

If it’s possible to be in love with a book, then I am in love with this one.
photo (11)
Julie Dirksen has written a most excellent book for the beginning practitioner as well as the seasoned veteran of instructional design: Design for How People Learn.
She explains theory in easy-to-understand terms, provides lots of examples and real world situations to help you see how you can apply the principles she's talking about to your elearning programs.
I'm buying this for my design team and will recommend this to clients as an essential book for their learning design libraries.
Best part is she writes in a real, human voice – very accessible.  Like you’re sitting down with her having coffee and talking about her passion.  And you actually understand what she’s talking about.
(On a side note and what really blows my mind: I hung out with Julie a bit at a conference in May in Orlando and she was talking about this book she was about to start writing…Clearly, Julie wrote her heart out this summer.  I’m sure there was great effort involved, but it does seem as if this knowledge just flowed from her brain right into a published book.)

Wednesday, November 23, 2011

Thanks!

Another good year and many thing to be thankful for on a personal and professional level:

I'm incredibly thankful to be a part of the Kineo team and to have the opportunity to work with some truly fabulous people. I'm proud of the work we do and happy that we all push each other to do better work every day. Thanks!

I'm thankful for my creative and excellent clients, without you there'd be no point. Thanks!

I'm thankful for my fantastic PLN: passionate and committed learning professionals on Twitter and Facebook who teach me something every day and make me laugh even more. Thanks!

I'm thankful for all the industry smarty pants who write books and articles and blog posts that expand my thinking and move me in new directions. Thanks!

I'm thankful for the opportunities I've had to speak and write this year with organizations like the Elearning Guild, ASTD, HR.com, PMI and Elearn Magazine. You all make me better Thanks!

I'm thankful for cool technology that lets me write a blog post while standing next to the stove while I prepare to bake the annual pecan encrusted sweet potato pie! I'm thankful for my blog and I'm thankful for those of you who actually read it and comment here and inspire me. Thanks!

I'm thankful for my kids who host things like drawing club on weekday nights so I can scribble around and draw hand turkeys. You help me tap my creativity and push my patience and fill me with love. Thanks!

And now to that pie baking...

Tuesday, November 22, 2011

Mirror, Mirror: elearning that shines from the inside….

mirrormirror

“Mirror, mirror on the wall, who is learning here at all?”

We’ve all seen a lot of elearning fall flat for a lot of reasons, but one of the biggest reasons is that it’s often simply used as a vehicle in which to dump impersonal information.   Are you in the e-learning at all? To paraphrase Lionel Ritchie (something you should do very carefully): Hello – is it you you’re looking for?

Read more of the latest Kineo top tip: Tip 61: Making it Shine from the Inside - Reflection Counts

Wednesday, November 16, 2011

Veterans Affairs Learning University at Corporate University Week

My live blogged notes from Corporate University Week.
Alice Muellerweiss, Dean at Veterans Affairs Learning University
Trained 200,000 in the first 9 months of the learning organization. Veterans Affairs Learning University (VALU) started in 2008ish…
Support over 20,000 Veterans
Strengthen the way we serve veterans by employing more veterans – Recruit, Retain, Reintegrate our Veterans
VA for Vets program: goal is 40% Veterans working within VA
Diverse mission (still serving two family members from the Civil War!)
Mission to transform the VA to a 21st Century Org. We had antiquated systems and processes. Had a staff of 16 – had to hire in a leadership team…
16 initiatives from healthcare to backlog to human capital.
People will make the mission. Taking care of people is about developing them.
Had three stovepipes: Health, Benefits and Memorial Affairs
Created competencies, measurement, lots and lots of activities…
Don’t have a brick and mortar…people go to training on their site (more convenient for student).
When do bring in sr. execs use other people’s infrastructure (hotels) – to save money, to stay agile
10% training is f2f; 90% is online.
MyCareer at VA – just rolled out this portal. employees can see and chart their path for development. Tools to determine if they’re fit for a particular job.
In the military, you have a path…from private to general.
People leave their organizations for two reasons: their supervisor, lack of career development.
Reginald Vance, was IT initiative lead – became Director of Learning Infrastructure at VA
Human Capital Investment Plan (HCIP) – 4-5 projects identified (these pulled out to 22 projects that needed to be managed)
VA LMS was one of the first and last projects on that list.
Wanted it to be as easy as buying books online.
MyCareer at VA: Prepare, Explore, Plan, Develop – employees go into system and assess themselves to see where they are, start looking at jobs at the next level. This system just launched.
To be competent in your job to better serve our Veterans.
Providing competency model for employees, giving a career mapping tool – from an LMS to a full Talent Management System – no one else was doing this in Federal govt.
The old LMS – no one liked. Hard to log in, hard to pull records.
Went out and asked stakeholders what they needed, what they liked/didn’t like about system. We scrubbed everything and went back to the drawing board.
Use Plateau SaaS model as the TMS.
Serve 350,000 VA employees. Serve additional contractors.
Have since delivered millions of training instances…
  • Simplified reg/login process
  • When first login in – you see a To Do list
  • Some courses are self-assigned
  • Using video vignettes 3 or 7 or 15 minute-ish videos for just-in-time…
  • Tool helps supervisors walk through conversations with employees
  • www.mycareeratva.com (go check it out and use some of the tools – this stuff is public and anyone can use it).
  • Shows you where the jobs are located –
  • Shows what the future of specific jobs is (e.g., in one year it’s not going to be needed), so it’s got some forecasting capabilities
  • Outward facing and inward facing elements of the system.
ROI
At the VA, we have to defend every penny. VA got a ton of money for people development. Working hard to measure the impact.
In two years of investment seeing a pos return of 17% (learner gain on pre and post testing) – but some things have just launched so haven’t started measuring yet.
Seeing a difference in the field in the care our Veterans are getting, customer service…
The Secret Sauce
Having the champion – the senior most champion you can have (Veterans Affairs Secretary Shinseki)
The autonomy for vision (they were given an initiative and then had the autonomy to deliver on that)
Hiring terrific leaders – and empower them to get the job done. Hold them accountable.
The funding
Accountability (Dean Muellerweiss reports weekly and monthly on numbers)
Now have 60+ people on her team – growing to 73; a number of vendor partners; lots of learning leaders across VA (they don’t report to Dean – they help get training to the field);
Initially had to outsource a lot of their training function now looking to bring some of this back in.
Secret sauce:
where strategy fails: when the strategy is developed by one person and handed off.  Have to develop it together.
For the VA – it’s been time critical to launch the portal – if it’s not integrated into the fabric of the VA it could go away with the next political appointment.
Note: later in the afternoon, the VA team won the award at CU Week for best new corporate university.

Developing and Marketing your Learning and Organizational Development Brand at Corporate University Week

My live blogged notes from Corporate University Week.

Developing and Marketing your Learning and Organizational Development Brand

Judy Whitcomb SPHR
Chief Learning Officer, Vice President, Human Resources and Learning and Organizational Development
Vi (formerly Classic Residence by Hyatt)

She started off sharing stories about their organization.

Start with an analysis of how the learning brand is being perceived within your organization. Then figure out where you want to go and what you want to do? Identify 5-6 key words that you want to use to identify your brand within the org.

They started off with the perception that the learning org was a bit difficult…

Learning materials and LMS strongly aligned with their visual brand…

Keys to a successful marketing plan:

  • recognize that emotions are powerful communication tools
  • engage senior leaders in telling the story
  • involve cross-functional leaders to be advocates
  • repetition, repetition, repetition
  • leverage your business policies
  • Recognize how learning will support practices, etc.

Tent cards, emails – what’s new

Ongoing webinars to train and promote features and benefits (don’t turn on allt he features of your LMS right away – let people get used to it

Recognize results

Target learning strategy with specific needs that employees have (“how do I write a better marketing plan?”)

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