I missed his opening setup, so didn’t get some of the context. But the upshot is they created/designed a virtual leadership event. It was “faux live” video of a teacher/speaker, onscreen with PPT slides, also links to chats and other resources. The moderator was live, but the speakers/videos had been pre-recorded. It used to be all in person events -- so they were trying out doing virtual events with one live event once a year. A bit of a pilot program to see if this was an approach to continue with.
Here's the process he followed to figure out the right approach and get it developed:
- Asked the doctors to sign an “I commit” statement (I won’t multitask) – they had to send their initials to the presenter to publicly commit to paying attention
- Answer occasional polls
- Enter chance to win an iPad
- Find a secret word (embed the secret word twice in the presentation that animates across the screen – the learners were told to look for it. They needed that word to fill out a survey at the end in order to win the ipad – 30% of people couldn’t identify the secret word).
- Focused approach
- Ease of use
- The secret word
- Length (3 focused topics in a short amount of time)
- Technical issues
- More interaction
- Diverse topics
- Some speakers
- Classroom vs. studio
- Brief: 45 minutes broken into 15 minute blocks (Keep your content brief. Try monthly learning nuggets of 10 minutes. No one will be offended by brevity).
- Easy – simple to access, log-on and learn.
- Linked to action – What will they do with it.
- Interactive – polls, chat and questions
- Engaging – keep their attention
- Visual – relevant graphics and video
- Effective Speakers - -make sure they’re strong and engaging
Overall, people liked virtual and appreciated the convenience. Don't want to do away with live events ever.