Monday, July 13, 2009

Kineo Product Knowledge E-Learning Webinar

Kineo will be holding a free webinar on creating effective product knowledge e-learning on July 16th, 2009.

Product knowledge training creates major challenge for organizations, including:

  • Keeping content up to date: products change rapidly. For example there have been over 60 new versions of the Blackberry since its launch in 2002, that’s one every 5 weeks.
  • Keeping it short and focused: sales people who need product knowledge information work in challenging, fast paced and often noisy retail environments. The learning has got to get to the point, quickly.
  • Making it engaging: Delivering ‘just the facts’ about the product isn’t enough to increase sales. Learners need to know the benefits, how to recognize customer needs for a product, and how to close the sale.
  • Keeping costs down: Given the pace of change, product knowledge e-learning has got to be cost effective, otherwise the maintenance costs will be prohibitive.

The free Kineo webinar will use real case studies to demonstrate:

  • Effective designs for product knowledge e-learning
  • How to use sales scenarios as part of the learning
  • Prototyping effectively
  • How to use xml files to update product e-learning in a matter of minutes
  • How to use games and challenges to motivate learners
  • How to design and deliver a product portal

The one hour webinar will be held at 3pm UK time/10am Eastern on July 16th, 2009.

If you would like to reserve a place please contact Kineo at info@kineo.

[Seats are filling up fast so be sure to sign up!]


Dick Carlson said...

I liked your subtle screening process, where we had to be savvy enough to add ".com" to the "info@kineo" address to get a seat.

You're sneaky. I like that!

Mark Fletcher said...

Thanks for sharing this Cammy. I have just asked to be signed up. I've also sent a retweet to all those who are following me :-)

Judy Unrein said...

Great webinar, Cammy! I liked your and Mark(?)'s open and conversation style, and it was very cool to see the product portal done in Moodle. Sorry for having to join late -- we're moving offices right now and it couldn't be avoided.