I've just been dying to use that title.
Anyway, who of you Google users noticed today that your homepage is now iGoogle?
I did about two hours ago...but I thought it was just a cute Google thing, the way they make the logo all green and earthy for earth day. It's not that, it's actually the Race to Personalize the Web. PLEs here we come.
(I just listened to Stephen Downe's PLE presentation, so the topic is fresh on the brain).