Today I’m at ASTD’s New England Regional Conference: Learning 2.0 Don’t get left behind in lovely Westford, MA.
These are my live blogged notes from the opening keynote with Tony Bingham, CEO and President of ASTD.
Conference Board research
- from 2009: CEO challenges “how do we stay afloat?”
- 2010: “excellence in execution” and “how do we grow the business”
IBM Study: Capitalizing on Complexity (interviews of thousands of CEOs) http://www-935.ibm.com/services/us/ceo/ceostudy2010/index.html
Common themes of study:
- global integration (can’t just take US learning solutions and plop them into another country)
- global climate chain
“events, threats and opportunities…are less predictable” – Samuel Palmisano, IBM CEO – We need to be able to think through complex issues.
IBM Global Student study 2010 IBM Study: inheriting a complex word http://www.carnegiecouncil.org/resources/transcripts/0299.html/_res/id=sa_File1/CEO_Student_Survey.pdf
“Tomorrows leaders will be markedly different than previous generations.”
There will be less uncertainty but more volatility
The ability to dig in data and effectively mine it will make decision making different.
Students are interested in concept of global citizenship
Jim Hackett of Steelcase – on building a new learning center:
How do you rationalize investing in a learning center when you’re cutting 50% of staff? Because learning is the center of strategy.
Tom Peters says selling is ultimately about getting engaged in your prospect’s culture – it’s about training.
McDonalds Stock prices have been on a steady rise above the S&P since they chose to invest hugely in learning and development.
Pepsico CEO Indra Nooyi
- “Performance with purpose” – concerned with human/environmental/talent sustainability
- “The difference between success and failure is talent, period.”
Robert Niblock, Lowes – employee engagement is critical – engagement is as important as knowledge
Most CEOs say that they feel the cuts that they made and we’re still doing ok. We won’t go back to the way it was.
Mercer it’s beyond competencies – the difference in individuals with same competencies are education, experience, exposure
Every CEO has a different focus area (creativity, perofrmance, innovation, engagement, strategy, etc)
Ask yourself: is your organization’s learning strategy aligned to what’s more important to your organization?
(Ask: what’s most important to your org and how do I know it? As a trainer, how do you support that?)
CEOs don’t care about Kirkpatrick level 1, 2, 3. They want to know about business results.
The value of intangibles: People, intellectual property (comparing book value to market value – Starbuck 3.7 mil book value: 27.7 market value – the difference is in the intangibles. That’s your people!
Will expenditures on learning & dev increase?
Are your CEOS asking you what are you doing in formal/informal/social learning? (most of them aren’t asking those specifics).
CEOs want to talk about learning holistically – how do we focus on each of those channels?
The concept of learning as an event has changed.
What is informal learning? learning w/o an instructor
What % of learning in your org is informal?
How many orgs block Facebook? You can’t block Facebook on your phone!
Josh Bersin, “it’s not informal learning taking over everything…it’s a modernization of the learning function.”
The number of people worldwide using Facebook and Twitter: staggering.
If we don’t move on this stuff – we will be left behind.
We ARE getting smarter: raw IQ scores are jumping 3 points/decade since WWII
Young people think it’s cool to be smart.
We want to be managed as individuals not as a big group.
United Breaks Guitars: http://www.youtube.com/watch?v=h-UoERHaSQg This is a groundswell – over 10,000,000 views as of today! Now that’s marketing…
The groundswell is not a flash in a pan – it’s a different way for people to relate to companies and each other.
Google is worried that advertising won’t drive people’s buying decisions. That instead FB will leverage personal recommendations on products. Do you trust your friends or the ads?
People get what they need from each other instead of the traditional institutions.
Is Social Media a Fad? http://www.youtube.com/watch?v=sIFYPQjYhv8
- “It’s not whether we do social media, it’s how well we do it.”
- “We will no longer search, products and services will find us via social media.”
- “What happens in Vegas stays on Facebook…”
#1 reason for a lack of adoption of Social Media is a lack of understanding.
Jay Cross “connections are everything” – if you’re not designing connections into your learning program…
Social Media at Deloitte and Telus
Dan Pontefract at Telus – social learning is the parallel to social media – to create a culture of collaboration
How do you get started?
- Start slow and gain understanding
- Find an executive sponsor
- Identify a department that’s interested in it
- Partner with IT and compliance
- Use low cost software tools available today
- IMPACT vs. ROI
- Govern lightly