With easy-to-use tools at your fingertips, it's getting cheaper and faster to go guerilla style and get the subject matter expert speaking directly to your audience in a matter of moments. Skype, phone lines, iPhones/iPods, video cameras, etc. User generated content gets easier to generate by the minute.
"Even the most popular YouTube videos may totally fail the standard Hollywood definition of production quality, in that videos are low-resolution and badly lit, their sound quality awful and their plots nonexistent. But none of that matters, because the most important thing is relevance. We'll always choose a "low-quality" video of something we actually want over a "high-quality" video of something we don't."
Chris Anderson, Free, p. 194.
I've blogged before about going guerilla with audio. Audio in eLearning: When Rough Around the Edges is Better.
This morning, Dick Carlson's posted a link to this session being offered tonight in South Carolina: Gonzo Video - Why Less is More, Worse is Better, And Shaky is Believable. Drive on down if you're close by and learn a thing or two!