Showing posts with label audio. Show all posts
Showing posts with label audio. Show all posts

Wednesday, October 21, 2009

On Guerilla Design and Video

There's always the debate about whether you need to go pro for your audio and visual, or get right to the source in a down and dirty kind of way.

With easy-to-use tools at your fingertips, it's getting cheaper and faster to go guerilla style and get the subject matter expert speaking directly to your audience in a matter of moments. Skype, phone lines, iPhones/iPods, video cameras, etc. User generated content gets easier to generate by the minute.

"Even the most popular YouTube videos may totally fail the standard Hollywood definition of production quality, in that videos are low-resolution and badly lit, their sound quality awful and their plots nonexistent. But none of that matters, because the most important thing is relevance. We'll always choose a "low-quality" video of something we actually want over a "high-quality" video of something we don't."

Chris Anderson, Free, p. 194.






I've blogged before about going guerilla with audio. Audio in eLearning: When Rough Around the Edges is Better.

This morning, Dick Carlson's posted a link to this session being offered tonight in South Carolina: Gonzo Video - Why Less is More, Worse is Better, And Shaky is Believable. Drive on down if you're close by and learn a thing or two!

Tuesday, June 09, 2009

Audio in eLearning: When Rough Around the Edges is Better

At our seminar today on using Articulate and Moodle and "Doing More for Less", the conversation turned (as it always does) to using audio in eLearning. One of the participants talked about a focus group/research project his organization did.

I don't have the specifics and I'll try to track him down to find out more because the results were fascinating. For now, this is all heresay.

Here's what I recall:

They created a set of powerpoint slides. (Perhaps the subject matter expert had created them?) Let's just say, a set of slide were created by someone.

They had the SME record the audio for the slides. I'm not sure if the SME was reading a script, reading the notes, or just speaking from the heart.

So that's one version.

Next, they had a 'professional' clean up the SME's transcript, cut out the ums and ahs and record it 'professionally'.

So that's the second version.

So you've got one version that's pretty rough around the edges and one version that's smooth and polished. They piloted these two versions and got feedback.

Something like 60-70% of the learners preferred the rough version, created by the expert. They said it "sounded more real" and they trusted it more because they knew this person was talking from experience.

So here's to more guerilla audio recording!

Go out and get your SME to say it like it is into a microphone and share their expertise. Eliminate the middle-(wo)man. Put the content where it can be accessed. And create content that learners will trust.

[We'll be hosting another seminar this week in Chicago on Thursday, June 11! More details on the Articulate/Moodle seminar.]

Tuesday, May 12, 2009

Audio in eLearning: Cultural Differences?

What's your take on using audio in eLearning? For or against? Do you use audio on every slide because the client says people will think it's broken if you don't? (This has happened to me!)

We've taken this up before and many of us IDs know the strategies for using audio most effectively by now. We know to avoid narrating text word for word, for instance. (You do know that, right?)

As I'm ramping up in my new job, I'm talking with my new Kineo colleagues about everything under the sun. Really. It's quite fascinating, the conversations we've been having and it's only Tuesday!

I was talking with Mark Harrison, a Kineo partner with over 25 years experience in learning design, about some of the differences between eLearning in the UK and in the US.

In the UK, Mark tells me that audio is used sparingly. In the US, Mark sees (or rather, hears) a heavy use of audio.

So why this difference, if it's indeed true? Is there something cultural going on? Do Americans just like to talk way too much? Is there some historical background here that I'm missing, like computers in the UK didn't have speakers until 2002 so they never bothered?

What about eLearning in the US has led to such an excessive use of audio? What about eLearning in the UK has led to such an excessive lack of audio in their courses? What about in other countries?

For instance, you Canadians? What's up with audio up there?

Do I hear India?


Photo credit: Walls have Ears by laverrue

Friday, April 03, 2009

Visuals and Audio in eLearning (Ruth Clark)

Donald Clark posted a link to a lovely little article by Ruth Clark: Give Your Training a Visual Boost in the April 09 edition of ASTD's T&D.

The article contains such gems as:

"Decorative visuals defeat learning."

and

"The least successful learning resulted from text and audio repetition of that text."

This would be a great article to forward to a client.  You know the one.  They want  audio narrating that long paragraph of text that they think should also appear on the screen in order to appeal to different learning styles...

Thursday, February 21, 2008

My Client is Addicted: Audio in eLearning


Cathy Moore had a post a few months ago (Addicted to Audio?) that inspired me to change my approach to using audio in eLearning. She suggested using audio sparingly.

So I've been storyboarding differently. When I see a need for a text heavy pages, I eliminate audio so as not to "depress learning." I avoided narrating onscreen text.

In the comments on Cathy's post, there was a bit of discussion about switching back and forth between pages with and pages without audio.

Yesterday, after round four of a storyboard review process (which has stretched out for months, by the way, due to unavailable/overloaded client SMEs), the lead ID at my client came back asking for audio on EVERY page.

The biggest thing I would like to see is that we add some voiceover on just about all of the slides. Based on experience here, our learners are used to having v.o. on just about all slides. They think the program isn't working when they come across a slide that doesn't have v.o. It doesn't need to be much - but there should be something (verbal instruction rather than just text for example).

Now, maybe I'm just jaded and want to get to an approved storyboard. Maybe it's the fact that I'm recovering from pneumonia and just don't have the energy to fight the fight. But I caved. And yesterday I just added audio back to every page. A little. A line here or there.

Can't win every battle.

The reality of everyday instructional design.

Photo credit: Microphone by hiddedevries

Wednesday, January 02, 2008

Go Read a Book

How many books did you read in 2007 that were not work or school related?

Reading Well

Reading Well by moriza

73% of Americans said they had read "a book of some kind", according to a survey cited in this fascinating article (I was reading way past my bedtime last night):

Twilight of the Books: What will life be like if people stop reading? by Caleb Craine, The New Yorker, December 24, 2007.

It's all in how you ask the question. Another survey asked Americans if they had "read a work of creative literature in the previous twelve months". The numbers were down at 46.7% in 2002.

Granted, these stats refer to words in print, and don't include pages read online.

The History and Biology of Reading

Craine references a book by Maryanne Wolf: “Proust and the Squid” (Harper; $25.95), an account of the history and biology of reading. Add this to your reading list for 2008.

As people read less (and Craine's statistics indicate that they are), he wonders if we're transitioning from a literate culture back to an oral tradition. Reading brains work differently from listening ones.

The Benefits of Reading

As we learn to read fluently, our minds our freed up. Imaginations wander and you make your own connections with the content.

With the gain in time and the freed-up brainpower, Wolf suggests, a fluent reader is able to integrate more of her own thoughts and feelings into her experience. “The secret at the heart of reading,” Wolf writes, is “the time it frees for the brain to have thoughts deeper than those that came before.” (Craine)

As you're reading this post, you're thinking about other things. How you read. What you've recently read that sparked some new insight. What you should have for lunch.

In a recent book claiming that television and video games were “making our minds sharper,” the journalist Steven Johnson argued that since we value reading for “exercising the mind,” we should value electronic media for offering a superior “cognitive workout.” But, if Wolf’s evidence is right, Johnson’s metaphor of exercise is misguided. When reading goes well, Wolf suggests, it feels effortless, like drifting down a river rather than rowing up it. It makes you smarter because it leaves more of your brain alone. (Craine)

Steven Johnson (Everything Bad is Good For You) (a book of which I read about half of in 2007) argues that games can make us smarter. What do you think?

Audio Narration and PowerPoint

And then there was this, yet another argument in favor of NOT narrating the text of a PowerPoint (or eLearning course):

....there is research suggesting that secondary orality and literacy don’t mix. In a study published this year, experimenters varied the way that people took in a PowerPoint presentation about the country of Mali. Those who were allowed to read silently were more likely to agree with the statement “The presentation was interesting,” and those who read along with an audiovisual commentary were more likely to agree with the statement “I did not learn anything from this presentation.” The silent readers remembered more, too, a finding in line with a series of British studies in which people who read transcripts of television newscasts, political programs, advertisements, and science shows recalled more information than those who had watched the shows themselves.

A Call to Action

Don't just sit there. Go read something. (Oh wait, you just did!) And then go read something to your kids.