Comments on Cammy Bean's Learning Visions: eLearning Brand Name Recognition?

I would have to say JISC Flash Blacboard Captiva...

2009-06-17T04:52:23.912-05:00

I would have to say

JISC
Flash
Blacboard
Captivate
Limesurvey

Which is more of a tools list.

Hey, Derek. Good or bad, I don't have an answer. ...

2009-05-27T14:09:38.510-05:00

Hey, Derek. Good or bad, I don't have an answer. For a custom content developer to scale up to that size and gain that kind of brand recognition -- that'd be a challenge to do without losing the quality. I don't think the brand name matters so much as the quality of the work and a client's interactions with that company's people.

Isn't this observation you made good? Who needs l...

2009-05-26T14:45:18.160-05:00

Isn't this observation you made good? Who needs large brands for e-learning? But they are there. For example William Horton (20 years on it says on their website!!) - but in general WE don't interact with them, we interact with our tools, un;less we work for them - and the big companies (like the ones that keep 20,000 pharmacy reps up to speed) are not quite branded. They are there in the background.

Denise has a really good point about the high-touc...

2009-05-23T21:26:20.974-05:00

Denise has a really good point about the high-touch quality of the custom development houses, which is so essential in this biz. I used to pitch up against some of the "big guys" -- NetG, SkillSoft -- who do some custom development, but the clients would choose our small shop because we provided better customer service. The rant against the big boys was that the project managers were always changing, they were just a factory, etc.

So for custom developers, if you're trying to build up some brand recognition, is it essential to stay local? Or is it rather that word of mouth that Janet mentions that's most critical?

Here's to spreading the word...

To Anol's question -- I think Moodle may have been mentioned. Just remember, my "survey" was highly unscientific and represented one afternoon's chatter on Twitter.

Oh, and SCORM did get a mention.

Cammy, For a learning solutions provider like us,...

2009-05-22T07:04:46.672-05:00

Cammy,
For a learning solutions provider like us, this is both surprising and scary. I would imagine it does depend on whom you ask but then as Janet adds - most CLOs don't even know 5 custom development companies. Isn't that scary?
Nornally I would expect names like Blackboard, SCORM, Articulate, BrandonHall, to popup in a survey like this.

Wondering how to promote our own brand now!

Upside Learning Solutions
www.UpsideLearning.com

Well, first of all I apologize for being self-serv...

2009-05-21T10:16:06.184-05:00

Well, first of all I apologize for being self-serving, but I can't not promote my own company, Phasient Learning Technologies, which does provide custom course development and eLearning consulting services as well as tools. We are primarily in the Midwest.

With that behind us, I think I know the reason for the lack of mention of service companies. Good custom development is a high-touch proposition, both in the development and in the sale itself. In addition to understanding the content for a custom course, the vendor needs to understand the company's culture and communicate constantly with the SME. A tool vendor can sell an unlimited number of tools with the same number of employees; a service vendor must have enough great people to serve all its customers well, so it's just more difficult to get the market saturation that you need to rise above mention of the tools.

Funny thing is - none of the LMS players in the li...

2009-05-21T09:30:01.846-05:00

Funny thing is - none of the LMS players in the list. Public listed Blackboard or Open source Moodle. If I just take content creation and social media perspective - then why only Ning and what Google is doing there. Taxonomy disaster - our distant cousins from the KM world might not like this :P

Cheers Cammy!

For me, tools and online resources automatically c...

2009-05-21T08:53:10.640-05:00

For me, tools and online resources automatically come to mind. Because of all the great tools available, I think many companies may have a DIY mentality.

For my company, eLearning opportunities are a way to enhance the products and services we already provide to customers. The most "convenient" way to do that is to build capacity through SME's using relatively affordable, robust tools.

You'll be interested to hear that when 200 CLOs/e-...

2009-05-21T06:55:05.861-05:00

You'll be interested to hear that when 200 CLOs/e-learning managers/training directors were asked to name 10 custom content development companies, most couldn't name 5. This was based on a Brandon Hall Benchmarking Study done some time ago). Responder listed themselves as internal purchasers of outsourced services too so it wasn't like they didn't use custom developers. How did they chose a company? "Word of mouth." We review 150 developers in our custom content knowledge base and identified 550 vendors that produce custom courseware.

Now to answer your question on e-learning brands...there's this company called Brandon Hall Research....

You could say that the perception is that most ele...

2009-05-21T04:14:12.480-05:00

You could say that the perception is that most elearning brands are answers to the question How? not How Well? or How better?

I guess it depends on who you ask. I'd personally ...

2009-05-21T02:35:53.683-05:00

I guess it depends on who you ask. I'd personally come up with a list of tools, but then I produce elearning inhouse for my employer. If you were to ask people whose companies buy in elearning, you'd be more likely to hear about the service companies.

How true Cammy. I tried and couldn't think of much...

2009-05-21T01:08:16.108-05:00

How true Cammy. I tried and couldn't think of much other than this myself, except for more tools. :)

Sreya