Comments on Cammy Bean's Learning Visions: Developing and Marketing your Learning and Organiz...

If you want to read more about brand in learning: ...

2011-11-17T11:25:31.542-05:00

If you want to read more about brand in learning: check out our Kineo whitepaper "Brand-led eLearning"

http://www.kineo.com/us/elearning-reports/free-guide-brand-led-learning.html

Hey Adam -- She's not saying we start from scr...

2011-11-17T11:24:24.451-05:00

Hey Adam -- She's not saying we start from scratch when doing branding. In fact, your learning function's look and feel should tie in very tightly to the overall corporate brand. The branding activities she was talking about were specific to the way they want the learning organization to be perceived (and how they should perform) by the rest of the organization: so the branding reflects the specific value that the L&D group delivers. Does that make sense?

Hi Camy, What is the rational she gave for creati...

2011-11-16T14:27:40.085-05:00

Hi Camy,

What is the rational she gave for creating branding for the Learning function that is different than the company branding? I would think that if you identify with your company and do good work, you don't need to brand your function.

Adam Weisblatt