When we talk about the “industry”, we (and by “we”, I of course mean those of us in the industry) often refer to it as if it’s this monolithic thing that you can touch.
So. What is the eLearning Industry?
Is it the vendors? -- The LMS companies, the custom content developers, the off-the-shelf content creators.
Is it the tools we use to create eLearning?
Is it the companies and people who create those tools? – Adobe, Articulate, Microsoft, etc.
Is it the associations? -- the eLearning Guild and ASTD.
Is it the research organizations that produce the industry reports?
Is it the companies that give out the awards?
Is it the companies who use eLearning to train their employees?
Is it the Learning & Development/Training departments within all of those companies?
Is it the little companies who don’t even have training departments but still have a lot of training needs?
Is it the schools who use eLearning to teach their students?
Is it the teachers at those schools?
Is it the non-profits who create eLearning for their members?
Is it the institutions that issue the certificates and degrees in ID and whatnot?
Is it the professors who teach at those institutions? The students who come out of them?
[What did I miss?]
The point is – and I don’t really know what the point is – the point is, that’s a whole heck of a lot of perspectives.
The eLearning Industry.
This post and a few others have been itching to be written for a couple of weeks now. Since I had the opportunity for a nice schmooze fest after the eLearning Guild ID Symposium in Boston.
And then Dave Ferguson incited me further. He was going to talk about Canada in reference to this rant. C’mon, Dave. I dare you.
Photo credit: Liverpool Street station crowd blur by victoriapeckham